Press Releases

Mednow Launches Personalized Supplement Program

Toronto, ON. March 16, 2022 – Mednow Inc. (“Mednow” or the “Company”) (TSXV:MNOW; OTCQB:MDNWF), Canada’s on-demand virtual pharmacy, is proud to announce it has launched Total Health by Mednow which strives to provide consumers focused on preventive health, with science and evidence-based personalized supplement plans.  With the launch of Total Health, Mednow aims to counter consumer confusion about supplements and help Canadians achieve their health goals. Total Health was designed to help people interested in taking supplements for preventative purposes or as a support for pharmacological treatments, while also endeavoring to prevent harmful interactions with medications. Mednow believes this offering strongly compliments our mission of redefining the digital pharmacy’s role in holistic care. 

The global dietary supplements market size was valued at US$151.9B in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 20301. We believe increasing consumer awareness toward personal health and wellbeing will be a key driving factor for dietary supplements over the forecasted period.  The working population around the globe is struggling to fulfill their daily nutrient requirements owing to hectic work schedules and changing lifestyles1. Mednow plans to acquire patients through nutraceutical services who may not currently take prescription medication, or who would like to supplement prescription medication through nutraceuticals to support overall health. 

The Food and Drug Administration (FDA) estimates that there are more than 29,000 different dietary supplements available to consumers, and an average of 1,000 new products are introduced annually2. 27% of Canadians have increased consumption of vitamins, minerals, and supplements since the pandemic3

Winsome Dewar, Mednow’s Head Supplement Expert and Nutritionist states “we feel there is a real need for more expert guidance, something that typically costs hundreds of dollars or more, but is free through Mednow’s Total Health offering, and part of Mednow’s mission to improve access to healthcare and to do what’s right, not easy.” Dewar continues, “There appears to be a lot of supplement confusion out there. Due to COVID, people are taking even more supplements than ever but significant improvements in key areas like sleep, stress, immunity, and energy only occur when they’re of the highest quality to ensure absorption, and they’re taken correctly and consistently4. In our opinion, far too often consumer purchasing decisions are fueled by fads over facts, and people may be taking supplements that are expired, low quality, aren’t right for them and in some cases, may be harmful. Total Health aims to fix this problem,” she added. 

As recently featured on CP24, when customers sign up for Total Health, they benefit from a tailored total vitamin and supplement plan, customized to their unique needs, goals and physiology, that is built by Mednow’s in-house seasoned nutritionist and supplement expert. In an effort to eliminate dosage mix-ups, customers also receive daily dose packs of supplements, packaged for them by day and time of dose, like its PillSmartTM prescription offering, and delivered free to their doors by Mednow.

Total Health Offers a Personalized Supplement Program and Free Expert Consultation 

Total Health customers undergo a holistic health assessment by a nutritionist, not an algorithm. To start the process, customers take the Total Health quiz by visiting https://mednow.ca/pages/supplements. A seasoned nutritionist with decades of supplement experience, carefully reviews the answers before following up with an in-depth customer consultation by email or telephone. Once the information is gathered, a personalized supplement plan is built, tailored to one’s goals such as general wellness, cardiovascular health, digestive health, energy, sleep, stress, mood, brain health, mental health, and memory, immunity, bones and joints and/or hair, skin, and nails. 

Quality Supplements 

With so many options on the market, it’s not always clear to consumers which supplements are high quality, nor which are a waste of money. Total Health by Mednow only offers Health Canada approved, third party tested supplements of high quality and formulation, from respected brands such as Genestra, Douglas Labs, Pure Encapsulations, NFH, and Designs for Health. 

Ongoing Monitoring & Assessments

Changes or improvements to a Total Health customer’s health are carefully monitored by Dewar and her team, so supplements can be adjusted accordingly to address evolving needs. 

Total Health further expands Mednow’s integrated healthcare services available through the pharmacy. For Total Health, this means a customer’s medications are carefully reviewed by a pharmacist to try to prevent negative interactions with supplements. This type of medication review is often overlooked; however, it is an important step considering most Canadians buy supplements off the shelf, over half of them take medication, and most take four different supplements5


  1. Grand View Research: Dietary Supplements Market Size…..March 2022
  2. National Center for Biotechnology Information: Dietary Supplements: A Framwork…Safety
  3. The Harris Poll: TricorBraun “Nutritional Purchasing Since COVID-19” Survey
  4. National Institute of Health: Office of Dietary Supplements:…..in the Time of Covid-19
  5. Grand View Research: Dietary Supplements Market Size…..March 2022

About Mednow Inc.

Mednow is a healthcare technology company offering virtual access with a high standard of care. Designed with accessibility and quality of care in mind, Mednow.ca provides virtual pharmacy and telemedicine services as well as doctor home visits through an interdisciplinary approach to healthcare that is focused on the patient experience. Mednow’s services include free at-home delivery of medications, a user-friendly interface for easy upload, transfer, and refill of prescriptions, access to healthcare professionals through an intuitive chat experience, a specialized PillSmart™ system that packages prescriptions and vitamins by date and time, and doctor consultations.

To learn more, follow Mednow on Facebook, Twitter, LinkedIn, and Instagram, or visit our website at www.mednow.ca/

Investor Relations Contact: 

Benjamin Ferdinand, Chief Financial Officer

Lucy Chitilian, CFA, Head of Investor Relations

ir@mednow.ca

1.855.686.6300

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Note Regarding Forward-Looking InformationThis release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including without limitation, Mednow’s plan to acquire patients through nutraceutical services is a forward-looking statement and contains forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “intends” or “anticipates”, or variations of such words and phrases or statements that certain actions, events or results “may”, “could”, “should”, “would” or “occur”. Forward-looking statements are based on certain material assumptions and analysis made by the Company and the opinions and estimates of management as of the date of this press release, including that Mednow’s plan to acquire patients through nutraceutical services will be instituted as expected by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that Mednow’s plan to acquire patients through nutraceutical services will not be instituted as anticipate by management or at all. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Company does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.